One contact. London handled.

The London Assistant is a private concierge service providing a single, trusted point of contact for bespoke arrangements across London. From restaurant reservations, chauffeured transport and last-minute errands to bespoke event planning, travel coordination, home and lifestyle services, beauty and wellness bookings, and specialist sourcing, every request is handled personally and with complete discretion.

It is built for discerning clients who value their time, privacy and convenience above all else — busy professionals, long-standing residents and international visitors who would rather rely on one dependable contact than research, coordinate and chase dozens of separate providers themselves. Whatever the request, however large or small, The London Assistant researches options, manages bookings and coordinates trusted suppliers so the client never has to.

The London Assistant is operated from London by a dedicated concierge team. Certain services are provided directly, while others are coordinated through independent, vetted third-party providers including chauffeurs, hotels, restaurants, salons, spas and event suppliers. The London Assistant does not guarantee access or availability, and acts as coordinator rather than operator for third-party services.

To understand the service standards that guide every arrangement, explore the philosophy behind The London Assistant, or get in touch to make a private request.